Dude! Where’s my stuff?! (Part 2)

Aug 30 2010 Published by Ben Chong under Business, Marketing, Product

In the first article of this series, I talked about all the digital “stuff” that you have  today (photos, documents, music, browser bookmarks etc etc) that is spread over multiple devices (phone, iPad, iPod, personal notebook, work computer etc etc).

Products like Dropbox and ZumoDrive try to alleviate this problem by using a centralized storage location on the Internet (the Cloud).

ZumoDrive uses a file synchronization technology that is similar to a lot of backup solutions.

If you have folders or files that you know you need to access from different devices, you mark them for sharing with ZumoDrive. A copy of these folders/files is then uploaded to the ZumoDrive server. Changes made to the folders or files are synchronized with the online copies. Changes made to the online copies are synchronized back to the original copies.

When you are on a different computer, you can access these folders/files using a web browser pointed to zumodrive.com. Alternatively, if you have installed the ZumoDrive application, you can access these folders/files via a virtual drive (represented as a drive letter on Windows, or a disk icon on a Mac).

ZumoDrive also has apps for the iPhone/iPad, Android and other mobile devices.

Dropbox, on the other hand, uses a drop box approach (duh!). If you have folders or files that you need to access from different devices, you simply drag them to the Dropbox folder and voilà, the folders/files get uploaded to the Dropbox server. To access these folders/files from a different computer, you can use a web browser. Alternatively, if you have the Dropbox application installed, these folders/files are available from the Dropbox folder.

Dropbox, like ZumoDrive also has apps for the iPhone/iPad, Android and Blackberry (soon).

Both Dropbox and ZumoDrive focus on the most common types of files that users want to share between devices: music and photos. ZumoDrive, for example, integrates a music player and photo viewer into its Android application: you can play music directly from your music files on the ZumoDrive server.

There is little support for other kinds of file types. The assumption here is that if you have a Word document, for example, you already have an application that is capable on handling that on the device you are using. You will have to first download the document, then launch the associated application.

What is missing here is the functionality to deal with the case where you are in an Internet cafe and you want to access your documents or files on ZumoDrive or Dropbox.

ZumoDrive, in particular, has a security problem in such a use case: I discovered that it uses an on-disk cache to speed up repeat accesses. On my Android device, for example, the files that I access on ZumoDrive are stored on the SD card, in plain sight and unencrypted. On a computer, you want to be very careful if you are using it to access personal documents on a work computer. Copies of these documents are stored in the ZumoDrive cache folder.

To be fair, I have not used Dropbox sufficiently to determine if it has similar security issues.

Having said this, I think both ZumoDrive and Dropbox are very useful products. As we accumulate more content and acquire devices that are smart enough to handle all that content, there is a real need to be to have access from all those devices, without having to remember where everything is: it’s all in Dropbox on ZumoDrive!

However, both products only provide part of the solution. In the next article in this series, I will talk about non-music, non-photo files and the problem of access when you are on a public or friend’s computer.

Note: My friend Sarabjeet also mentioned the company called Box.Net as a competitor to Dropbox and Zumodrive. However, Box.Net is more geared towards the enterprise user. I see it as a SaaS version of Microsoft’s Sharepoint product.

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Do you still Yahoo? Part 2

Apr 13 2008 Published by Ben Chong under Business, Marketing, Product

I had a conversation with a classmate yesterday and we got down to talking about Yahoo.

Apparently, there is now an effort to make the search bar more obvious on the Yahoo home page (URL: www.yahoo.com).

This really surprised me.

My question is: How many people are using a search engine’s home page to do a search on the Internet?

Most popular web browsers today have something called chrome search. This is the little text box next to the address text box. See picture below of the chrome search box on FireFox. This is on the top right corner of the web browser application window.

Chrome Search

Most people would be, by now, accustomed to using the chrome search box to do Internet searches. All you need to do is to click in the search box, type in your search text and hit enter. You can do this while you are at any website. There is no more need to navigate to www.google.com or www.yahoo.com to do a web search.

So what are these Yahoo folks thinking?

Or do they think that people still go to www.yahoo.com explicitly to do a search?

I go to www.yahoo.com multiple times a day. But I do that because I like the news and informational articles. See below.

Yahoo articles

Do I go to the search box on the page and do a search after reading the articles? No. I use the chrome search feature.

Perhaps the Yahoo folks know something I don’t. Perhaps they have done some usability surveys.

The Intel anthropologist that came to our class a few weeks ago brought up a very good point: people don’t use technology in a vacuum. In this case, you don’t surf the Internet in a vacuum. You use a web browser that runs on an operating system on a physical computer. How you surf the Internet is affected by the web browser, the operating system and the computer. Who knows? Perhaps the kind of mouse you use can affect how you surf.

I am also doing a usability survey for some of the same issues. The survey is here. There is no cost to participate :-)   In fact, you get a chance to win an Apple 8GB iPod Nano of the color of your choice.

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